The UK's largest authorised Apple training business sold to a tight deadline.

Amsys Training - About the client

Established in 1986, Amsys is the UK’s biggest service-only Apple Authorised Service Provider and the leading Apple Authorised Training Organisation in Europe.

What did they want?

The £20m+ turnover private-equity backed IT business approached us with a tough sell.

"Due to expansion, we want to divest of our Apple Training division and reinvest the proceeds elsewhere in the group. If it is to happen, it needs to be wrapped up start to finish in 90 days. You up for it?"

We love a challenge, so of course the answer was yes.

What we did

Upon instruction, we completed a full information memorandum and executive summary for the opportunity, including financial history, forecasts, cash flows and valuation projections.

We drafted a research brief and a target list of potential purchasers was explored and drawn up. The marketing process involved exposure to our existing trade and investment contacts alongside contacting potential relevant acquirers identified from our research.

Of the 442 potential purchaser targets we approached directly, alongside those who expressed an interest, having seen our marketing, we received 11 non-disclosure agreements. Four potential suitors were then invited to meet with the business.

This resulted in three indicative offers — two of which you could describe as trade buyers and the other from a private investor group.

The result

Following a thorough and successful process we introduced from our contact base diversified IT Software company Influential Software. A time scale, deal and structure acceptable to all parties was soon soon negotiated and completed.

Timescale met. Target consideration met. Happy clients. Job done.

What they said

“The process was clearly defined and explained from the outset. Howard at Lucas & Weston Ltd was a good adviser and was flexible enough to work with our requirements, even though they weren't optimal from a transaction perspective.”
Alex Hawes (Group CEO) Amsys Technology Holdings Ltd
“For our size and shape of target, Lucas & Weston find the right businesses. We are delighted to be able to add Apple, LearnQuest and JAMF authorised training provider relationships to our broad portfolio of channel partners”
Andy Richardson (CEO Director) Influential Software Services Ltd

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